Summer in a Small Town
This blog often reports on the issues that transpire within small towns. Every once in a while, events happen in towns like ours that make you forget the conflicts and appreciate the value of living here. In Ridgefield, that would be our Family Fourth and Sale-a-bration — two of the best and most beloved free events in town.
As Mack Reid of the Ridgefield Press put it, the Sale-a-bration was “an opportunity for shoppers and strollers to reconnect with that smaller-town Ridgefield of the older, simpler days.” Over 30 vendors and non-profit organizations put out their wares and interacted with locals and visitors.
And each year on July 4, more than 4,000 people gather on the fields of Ridgefield High School to share food, friendship and fireworks. Sponsored by Ridgefield Bank and Carnall Insurance, the sight of neighbors and local vendors sharing snacks and smiles with one another truly incites feelings of community, which one doesn’t often see in the pattern of everyday living. The businesses present at the celebration, such as Ancona’s Market and Chez Lenard, have been staples in the town for years, and their owners often greeted many customers by name.
Participating in and/or sponsoring local events is perhaps one of the most astute, yet simple, business practices any company can employ. There is much to be said for the public appreciation for the businesses that provide the entertainment and joy that illuminates the faces of young and old alike.
