Social Media Policies at Work

The other night I was watching an episode of “The Office.” The company of the title, Dundler Mifflin, had recently been acquired by a large corporation. Much to the horror of the DM employees, the new company sent an IT manager in to remove access to any questionable websites and social networking arenas, including Twitter and Facebook.

Apparently this is not just material for television. According to the National Law Journal, more than half of surveyed companies said they prohibit employees from visiting sites such as Twitter, Facebook and MySpace. In fact, the article says, 76 percent of companies are actually blocking employees' use of social networking.

It stands to reason that employers can prohibit activities not related to their work. Legally, employers have the right to institute such policies. However, company policy about such things should be done in a way that doesn’t humiliate employees or create resentment. After all, social media is here to stay, and can actually benefit companies. As Daniel Schwartz of the Connecticut Employment Law Blog says, developing a social media policy and practice should be part of many companies' overall strategy.

A Canadian woman might have fared better with these regulations in place. A recent Law.com post reported that the woman is fighting an insurance company's decision to cut her benefits after an insurance agent found photos of her vacationing, at a bar and at a party.

She posted them on Facebook.

Dealing With Complexity in Employment Immigration Law

A law firm is being audited because it allegedly instructed its clients to contact the firm before hiring U.S. workers, according to a post by Dan Slater (“Do Lawyers Help Companies Find Reasons Not to Hire U.S. Workerson the Wall Street Journal Law Blog, citing a story in the Wall Street Journal by Nathan Koppel.”)

The audit was initiated, apparently, because the U.S. Department of Labor does not consider it proper for an employer to consult counsel before turning down a U.S. worker. when sponsoring a foreign national for permanent residence (“green card”). The issue is described more thoroughly in the LB post.

A quotation in the LB post from an immigration attorney caught our attention:

The audit, according to immigration lawyers, could deter companies from asking attorneys to help them decipher Labor Department rules. “Attorneys need to be involved in [the green-card] process,” said New York immigration lawyer Philip Kleiner. “It’s more complicated than tax work.”

Tax attorneys may argue Mr. Kleiner’s last point. But I think that a consensus is reachable: aspects of both Immigration Law and Tax Law can be complicated and the assistance of counsel is important to achieve compliance. 

Thus, the story raises a concern because the audit seems to discourage employers from seeking counsel when they most need it. Actually, the issue is more subtle than that because there are specific regulations governing the role of counsel in the process being audited and the audit is about whether there was compliance with these specific regulations.

For our business clients, the “lesson” from this story is simpler. Both Tax Law and Immigration Law have another aspect in common. In both, the complexities often (and we will concede, not always) arise when you seek the advantages or benefits of the laws. After all, many people file short-form 1040’s and the Tax Law is not that complicated for short-form filers. But, if you seek to benefit from a tax shelter, you should proceed cautiously and with the advice of counsel. 

Similarly, there are benefits to be gained for both employers and foreign nationals from the provisions of the Immigration Laws. But, the process can be complicated and, despite the audit described in the LB post, it is best to proceed with the advice of counsel.

Billionaires Are Different: Employment Handbooks, Litigation Risks

Very few of our clients are billionaires. Actually, to our knowledge none of our clients are billionaires. We are not billionaires. It was not because of an immediate sense of identification, then, that a short piece in the Wall Street Journal Law Blog piqued our interest so much that our commentary far exceeds the length of the piece. “Not Your Father’s Employee Handbook” involves Sam Zell, identified as the billionaire owner of the company that publishes the LA Times

It seems that under Mr. Zell’s “auspices” (an ambiguous characterization by the Journal that could mean anything from “he was personally responsible” all the way to “he was barely aware of it but he owns the company and dropping the name of a known billionaire makes for a great hook”), the LA Times created a new Employee Handbook. This Handbook, according to the Journal, was of an unusual nature. It was one about which an (unidentified) recruiter said “I don’t think a lawyer got their hands on it and that’s fantastic.” It was a Handbook “laced with humor” and written in plain language but with “mistakes.”

My first reaction was that the root of “fantastic” is that same as that of “fantasy.” What would be truly fantastic, in any sense of the word, would be if that recruiter’s appendix had been removed and no doctors got their hands on it. Without any way of actually knowing, I’m betting lawyers did get their hands on the Handbook but there were other goals (that is, other than a strict defensive avoidance of liability) that shaped the final product. The succinct, breezy style of the Journal’s blog leaves a lot to be filled-n by our own reflections and thoughts.

Through the hazy recollection of my past association with large corporate organizations, I thought about the article a little more seriously. Mr. Zell, or his management, may have subordinated the legal purpose of their Handbook in order to emphasize motivational issues endemic to large, bureaucratic organizations. The writing style, laced with humor, served higher priorities and their “mistakes” might very well have been “tradeoffs.”

And, backed by billions, they could afford to risk the potential liabilities, perhaps merely a few million dollar settlements. They can also afford the legal defense to minimize their losses. Thus, they can afford to downplay the potential legal liabilities while emphasizing other aspects of the employment experience at the LA Times.

This is pure speculation. We have not seen the Handbook. Nor do we have any knowledge of the nature of the LA Times organization or their actual thinking in shaping their Handbook. 

But, somewhat like an ink blot test, the Journal’s story allows us to project into it our own concepts and ideas. Our blog covers developments in business litigation but with a focus on helping clients stay out litigation, if we can and manage it better, if we can’t. Towards that end, we try to derive from the litigation world recommended “best” or at least “better” practices suited to the small and growing businesses, real estate investors and non-profits (as well as professionals who serve them) that make up our intended readership. 

It is tempting to emulate the practices of billionaires with the thought of following their paths to success. But smaller to mid-sized businesses are not backed by billions, nor is it likely that they have passed through the stages of organizational growth that would engender the problems of organizational inertia and bureaucracy to which a larger, older organization may be exposed. We, and our readers, do deal with larger, unresponsive organizations, but for this article we are tending to our own gardens.

In summary, then, the LA Times may have had good reasons to give priority to factors other than avoidance of employment litigation in developing their Handbook. But, the best, or at least better, practice for the principals of smaller, growing organizations is to focus on their own real-world situation. As they grow and have a need to structure and systematize their employment practices, they are better off giving a high priority to avoidance of the potential liabilities of employment litigation. And, it follows that they are better off taking a more serious, straight and narrow approach to their Employment Handbooks. 

More specific comments about how much an organization needs to grow before needing one, what an Employment Handbook should contain and just what are the potential liabilities it addresses must await future postings. This one is long enough.